Course Description: 

 In this engaging one-hour class, you'll explore a variety of pricing strategies (for service or product-based businesses) to help you optimize profits while staying competitive. From cost-plus to value-based pricing, you’ll learn how to choose the right approach for you. The session will also also include a useful pricing tool, giving you hands-on experience with calculating the point at which your business covers all costs. By the end of the class, you'll have the knowledge and confidence to set prices that balance profitability and customer appeal.

Instructor Bio:

Laura Blake serves as the Eastern Region Program Manager at the Women's Business Development Council (WBDC), where she leads the Marketing curriculum and outreach efforts across the eastern part of Connecticut. With extensive experience in both academia and industry, Laura was previously a full-time faculty member and chair of the Management department, and continues to lecture in the MBA program at Nichols Graduate School. She also contributed to the college's Business Consulting initiative, helping small businesses navigate marketing and strategic challenges. Before transitioning to academia, Laura was Vice President of Client Services at Arnold Worldwide's New York office, where she crafted innovative marketing strategies for major tech clients.